Learn How Pens Can Slash Your Company’s Advertising Costs
March 19, 2010 by Helen Blair
Filed under Marketing
Pens utilized as a commercial tool undeniably works very well. Foremost, individuals value pens as gifts because of its serviceability. With constant use, a person’s corporate giveaway pen could be serviceable for a month or so. When considering a certain way to be able to present corporate gifts that are gives a bargain for the company yet is useful for the ones receiving the gift, pens could be the best choice.
Nowadays, black ballpoint pens are the most common ink color; most pen manufacturers would attest to that. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or pieces of unique features to the pen.
Amongst sales people and office workers, black ballpens are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children wear business you may consider some more interesting colors such as pink or orange but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen’s body, you should first focus on company information you want to add, before considering the design of the body next. If you do not do this, you may end up with a great physical design but has zero room for the information you want to add. This would completely defeat your advertising purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.
Good suppliers of corporate gifts must not only permit you to make bulk orders for your gift giving specifications but also able to supply you with information about the best materials used for manufacturing your giveaways, as well as consult with you about the design that you like for your corporate pens.
Learn more about lanyards and uncover some of the most effective corporate gifts you can use for your business. This and other unique content ” articles are available with free reprint rights.
