Launch Your Career To The Top By Creating National Expert Status For Yourself

February 1, 2010 by Annie Jennings
Filed under Finance

To create expert status for yourself in your field you can get booked in the media as an expert. This creates a competitive edge for you that is tough for your competitors to match. Here are some tips to get you going. First of all, make a list of everything you can talk about that is important to your industry. Next, expand your list to include real word scenarios likely to exist for your target market. So here\’s an example, if you are a career expert expand your abilities to comment by looking at the subtopics that affect careers such as \”how to get a job when everyone else is losing theirs\” or \”how to stand out in a pile of resumes. Create expansion points or talking points for each of these sub-categories and you are on your way.

Create a well-developed author or expert BIO that stacks your most impressive accomplishments from the top down to support your expert status. The media will read just enough to convince them that you are their perfect expert. Lead with your credentials and education, special areas of expertise, and follow with accomplishments or companies you have worked for and any impressive media you have obtained. Develop your media contact database in advance. Know who you are going to contact in advance. Don\’t wait until a breaking news event happens where they need an expert to start to figure out who to contact. You\’ll want to make connections in advance.

You contacts that you make in advance will help you when there is an issue or development in your area of expertise. Let\’s say you are a Workplace Expert or Career Expert and there is an unemployment report that comes out indicating even more workers have been laid off. Enter YOU, the career expert, who can give pointers on how these workers can prepare for their future when hiring begins again down the road. Make sure your media contacts have your contact info so they can connect with you quickly. Stay well informed, well read so you have the history of knowledge to back up your commentary. Send your points on the issue or news event at hand to the media and you \’ll be in good shape to be chosen as the expert or analyst they call for commentary.

When news happens where you are the expert and can comment send out a notice to your contact database. Include your contact info and availability so they can connect with you quickly. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to you.

Media training is your key to success. Invest in a few good sessions that teach you how to be a top notch media analyst. Everyone has some trouble spots they need to address and media training gives you the chance to make these changes in advance of your TV spot or radio appearance. Some people speak real slowly with a lot of \”ummmm\’s\” throughout their commentary. This style of speech is not appropriate for the news or an interview on the radio or with a journalist as it does not compel anyone to listen and most people watching or listening will get distracted. Plus, speaking without command of your knowledge pegs you as an amateur and the media will have no choice but to move on.

Enjoy more tips about creating expert status by Enjoyting TV publicity. Experience the tremendous success to your career by Enjoyting publicity on tv and other media such as radio, magazines and internet news sites. Plenty of resources available to help you go to all new levels of success.